15 Minute Drive Time


The '15 Minute Drive Time' catchment population comprises 84,206 people, resident within such areas as Lichfield, Aldridge, Tamworth and Kingsbury.


‘Affluent Achievers’ are categorised by ACORN as asset rich families and affluent professionals. Some 45.3% of the ‘15 Minute Drive Time’ catchment population are within this top category compared with a National Average of 22%.


Mulberry Walk will be anchored by Marks & Spencer Simply Food and a new Boots unit (adjacent to the local medical centre). Both will appeal to these affluent shoppers.


Mere Green has excellent regional accessibility and will attract additional spend from visitors within the '15 Minute Drive Time' and beyond.


The average weekly spend on Food/Non Alcoholic Drink in restaurants is £36.37 per household compared with the National Average of £34.85.


The percentage of households whose income is above £40,000 is 39.29% compared with the National Average of 33.89%.

Acorn Category Profile


Lavish Lifestyles
Mature Money

Striving Families

Immediate Catchment/Post Codes B74 & B75


The immediate catchment for Mere Green includes the B74 and B75 Post Codes, with an estimated population of 42,213 resident in such areas as Sutton Coldfield, Sutton Park, Walmley, Sutton Vessey and Little Ashton.


‘Affluent Achievers’, being the highest spend category categorised by ACORN and CACI, comprise an astonishing
64.6% of the immediate catchment population (Nat. Av. - 22%).


The average weekly spend on Food/Non Alcoholic drink in restaurants of £39.44 per household is well above the National Average. Similarly, more than 53.79% of households have an income above £40,000 (Nat. Av. - 33.89%). The levels of car ownership within the catchment are correspondingly high.


The immediate catchment is extremely affluent but current retail and restaurant provision in Mere Green for that spending power is woefully inadequate. This underlines the need for a sympathetically designed, high-quality mixed-use scheme. The existing lettings to Marks & Spencer, Boots and Greene King, as well as the proposed tenant line up at Mulberry Walk, will reflect the local population’s aspirational requirements.

Acorn Category Profile


Lavish Lifestyles
Executive Wealth

Striving Families